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Over the years, fashion cycles have shrunk and along with it, the points of demand and supply have come closer. “So suddenly we had a massive disruption in the supply chain and smart brands were compelled to adapt to this change quickly and become more digital. This is where data became crucial and opened a new gate of opportunities in terms,” explains Mihim.

Singhania said textile as an industry cannot move totally towards digital. “While some products have moved towards digital, I don’t think textile as a category can move totally towards digital. I think today digital for the textile industry will be less than 1 per cent and I’m sure as things open up of which we are seeing greens shoots, customers will come back to the store very quickly,”Singhania said.

Our new digital infrastructure and omnichannel capabilities give us the competitive advantage to have a unified view of our inventory and will service our consumers across the length and breadth of the country. As the fashion industry is going ‘Phygital’, Raymond is committed to create delightful consumer experiences both in the online and offline world.

To tap into the ‘New Luxury’ trend in China, top luxury players, such as Valentino, Balenciaga, Golden Goose, Hugo Boss and many others, are collaborating with Tmall Luxury to sharpen their appeal with this influential group of emerging luxury shoppers.

James Krueger: Our products are thoroughly tested following the strictest protocols with reports that are transparent and clear. The antibacterial and antiviral performance of our polymer-based antimicrobials provides peace of mind to the consumer that use the textiles treated with our technologies.

“There are a lot of companies looking to solve this problem to deliver an India centric size that can help e-commerce companies perform and deliver better. Companies are experimenting with AR, smart mirrors and several other methods to deliver personalized fashion. We are also trying to help solve this problem using the various data points that we are able to utilize and arrive at a best-fit size for Indian consumers,” says Nikhil Hegde.

Data is the New Oil

Ganesh Srinivasan, CTO & Executive Director-Technology, Board of Directors, N9 World Technologies Pvt Ltd: N9WTPL is an innovative specialty materials company committed to offering unique patented next-generation technologies in the hygiene, comfort and wellness space. N9WTPL products offer differentiated value and cost-effective sustainable solutions to our customers and consumer brands. The core business of N9WTPL is textile finishes that provide functional features to apparel that benefits end users.

now up to industry leaders to grab the opportunities for their companies to advance with sustainable business models in an environment that has become even more volatile,” said Eva Kruse, CEO, Global Fashion Agenda.

Nova Eyewear, the global brand from the house of Vision Rx Lab, has stepped forward to cater to the pressing need of optimum eye protection and safety as the world enters the phase of unlocking. It has introduced a diverse range of safety eyewear under Nova Safety range, manufactured with cutting-edge technology and best of lens materials to help shield the eyes not only from hazardous environment but also from biological hazards such as infections caused due to COVID-19, whether indoors or outdoors.

“Given the pandemic, consumers are less confident with shopping offline and are opting for e-commerce sites to shop for fashion and daily necessities. E-commerce has definitely emerged as the strongest retail channel today and has seen a great uplift in the intent of people wanting to buy online,” says Umashan Naidoo, Head of Customer, Westside.

– Abhishek Sudhakar, Senior Director – Men’s Apparel Sports & Footwear, Myntra

Ganesh Srinivasan: Companies across the world are creating a textile product that can offer a certain degree of protection to the wearer from viruses and bacteria especially viruses similar to SARS CoV-2. This technology helps mask manufacturers to build antiviral functionality in addition to improving comfort of textiles without affecting the breathability. India is known for its home textile exports and VIROBAN can help to build hygiene quotients in the bed & bath segment and make them more competitive in the export segment. Domestic apparel brands can use this technology to provide extended safety to their consumers without compromising finish quality and sustainability goals. This product ticks all the boxes with respect to global registrations and regulations such as ZDHC, ECHA, EPA, etc. We will be sharing the details with our Indian partner-mills to help them meet global regulatory standards.

Through the website, the brand aims to bring its versatile on-the-go jewels, its festive collection and its high jewellery collection online in an easy to navigate format to its customers. Some of Amaris’ most beloved jewels that have been worn by Indian celebrities are also featured in an shopping friendly format. The prices range begins at an affordable Rs 50,000 and goes up to Rs 10,00,000.

James Krueger: Along with the antibacterial benefits of Sanitized technologies, they have been proven to provide anti-viral benefits to textile products as well. Since the Global consumer has been trained by the local government and media to sanitize their hands and surfaces in their homes, the Sanitized® brand clearly communicates what consumer data shows is of greatest interest to consumers and what test data shows Sanitized products actually provide – added protection.

In December 2019, Allen Solly Women reported about 70 percent surge in its average sales a month ago when the women’s clothing brand introduced 70-80 styles meant for four different Indian body types, from slender to generously built women.

While we were always active on the e-commerce front, the pandemic has made us evolve our strategies through innovative offerings. Today, we are closely mapping the digital shift and reaching out to our customers through a variety of options that assure them of their safety and convenience. There is a lot of emphasis on reaching out to customers online, keeping our websites live and updated and staying in touch with our loyal customer base. It is a good time for us to engage and be there for customers as well as gauge their interests,” says Alisha Malik, VP – Marketing and E-commerce, Metro Brands Ltd.

According to a PTI report: The shoemaker, which currently has around 1,500 stores across India, plans to add 500 outlets by 2023 to strengthen its network in semi-urban and rural markets, he said.

According to ‘Weaving a Better Future: Rebuilding a More Sustainable Fashion Industry After COVID-19’, a report by Boston Consulting Group, Sustainable Apparel Coalition and technology company Higg Co, “Tempting as it may be for an industry reeling from global pandemic lockdowns, fashion companies should not shelve their sustainability investments,but should instead protect the human capital and relationships in their supply chains and maintain key social and environmental programmes.”

Just like the shifts in societal and economic order, the COVID-19 pandemic has brought about significant changes in consumers’ behavior toward online channels; and the shifts are likely to stick post-pandemic. Hence, brands and retailers are now compelled to invest courageously and timely in pivoting their e-businesses toward the behavioral changes in a bid to capture market share and stay relevant post-pandemic.

“There are a lot of companies looking to solve this problem to deliver an India centric size that can help e-commerce companies perform and deliver better. Companies are experimenting with AR, smart mirrors and several other methods to deliver personalized fashion. We are also trying to help solve this problem using the various data points that we are able to utilize and arrive at a best-fit size for Indian consumers,” says Nikhil Hegde.

Robert Monticello: The N9 XTS-18 custom blend dilution of T20-19 provides excellent extended durability. T20-19 has been extensively tested and has excellent data allowing next to skin use including use for infant and kids wear.

Impact on Demand

The share of online sales, through its own portal and third-party e-tailers, is estimated at around five to six per cent, according to Bata officials.

Retail firm Shoppers Stop on Wednesday said it is in the process of evaluating a suitable candidate for the position of Managing Director and Chief Executive Officer (MD & CEO). Last month, Shoppers Stop had said its MD & CEO Rajiv Suri had resigned citing personal reasons.